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The 1,400-door launch includes a first-of-its-kind salon takeover, custom in-store merchandising and more.
April 7, 2025
By: Lianna Albrizio
Associate Editor
Beyoncé’s haircare brand Cécred has entered Ulta. The brand, specializing in products for all hair types and textures, is available in over 1,400 stores across the US and reportedly marks the retailer’s biggest exclusive hair launch. Cécred’s award-winning Foundation Collection will join Ulta’s brand portfolio as a transformative solution for visibly healthier hair over time. Available bestsellers include the Hydrating Shampoo and Conditioner, Fermented Rice & Rose Protein Ritual...
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